If you are an owner of an E-Commerce website or you plan to be you have to know that, most of the customer experience is under your control.Regarding to this you are the one that make the detailed arrangements on your own E-commerce website: you set the right images for your site, write texts and emails. But once you start selling online, you have to deliver your product, so you have to take into consideration the right logistics company which will make your client and you happy!
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E-commerce site owners generally with time get an experience. By time you are able to see the work as needed. One main thing are the logistics related issues that makes their products reach their customers as messy, troublesome and monotonous. Entrepreneurs, who are new to e-commerce, often find the logistics issue complicated by the right order management. On the other hand, logistics has aspects that can both support and undermine the e-commerce business in many ways. In this sense, wrong choices in logistics; can cause customers to have a bad experience.
There are three handling that will make your orders to be right and won’t bring you bad experiences. It is recommended to use any software which has this three handling.
The importance of logistics options offered to customers
Among the topics your potential customers pay most attention to are the logistics / cargo options you offer them. In addition, the cargo company you work with is extremely important in terms of delivering the products that your customers purchase from your e-commerce site to them in the closest way to the problem. However, the fact that the company is reliable and has numerous cargo departments is not sufficient reason for the customers.
Even if one of your potential customers likes a product on your site and your site has a good brand image, there may not be enough reason for your potential customers to make a purchase decision. Because your potential customers may not be satisfied with the shipping charge you post on your site. In this sense, you should make an important effort to reflect the minimum shipping costs to your customers; Using software with integration solutions and offering a more affordable shipping rate than competing sites can provide you with great advantages.
The contribution of packaging to marketing in logistics
As e-commerce evolves, customers’ expectations for online purchasing also increase. While packaging and logistics were only one way to reach a product purchased online years ago; Today, packaging, presentation and logistics are among the important factors that complement the shopping experience of people which purchase online from you. Today, we witness that the biggest and most successful e-commerce brands are very meticulous about the packaging of their products. This situation, many e-commerce businesses; going beyond classic competition in sales; It causes the packaging to try to create an experience that will affect its customers. In this sense, it may be a more effective way to deal with the packaging and presentation of the products of your e-commerce business.
Light and small packaging advantage in logistics
Packaging your products before sending them to your customers is extremely important for their safe transportation. In this regard, suitable for your product; You have packaging options such as boxes or envelopes, including padded or normal envelopes. In addition, for many products, besides cargo products, filling or product cushioning; You may also need various box sizes for packaging.
In addition, in many logistics options, you should keep your packaging as small as possible, since collections are made depending on product sizes and weights; It can also be a very accurate decision in terms of cost. Because it does not only offer your customers lower shipping costs; By saving your packaging costs, you also contribute to the increase of your profit margin.
While researching packaging materials suitable for your e-commerce business and product chain; It may be more useful to consider several strategic dimensions, such as small, medium and large boxes. Because knowing exactly what you want about your packaging materials can also reduce your logistics costs.
Based on our shared tips, you can learn what you need to know about logistics in e-commerce and gain a competitive advantage over your competitors.